Radical Rider Security, Privacy and Cookie Policies


We don't sell your data or utilise it in a malicious way. We have to share some of your data with 3rd parties, these are mainly delivery companies so that your orders can be delivered, and 3rd party providers that we use to keep our online store running. We try to keep the level of information we collect about you to a minimum that allows this online store to function, and that helps us to be effective in dealing with your orders.

When you pay with payment cards online we don't see your card details. Our payment gateway is operated by a mainstream safe and secure 3rd party provider with all necessary accreditation and security checks.

You have the right to request what information we store about you and you have the right to ask us to delete it. For the enhanced security, the only person who can deal with such a request is Jiri Tykal, the director of the company. You can contact Jiri at jiri@radicalrider.co.uk .

Radical Rider Privacy and Security Policy

Radical Rider, also Radical Rider Kayak shop are trading names of Radical Rider Ltd. Radical Rider is committed to respecting the privacy rights of visitors to its website, customers and suppliers and keeping all personal data secure. We will not sell your data. This privacy policy explains how we use any personal information we collect about you and your rights under Data Protection Law.



What information we collect about you

When you visit this site, we automatically collect certain information about your device, including information about your web browser, IP address, and some of the cookies that are installed on your device, about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the website. We refer to this automatically-collected information as “Device Information”.

When you order form the site, we collect information about you, which may include your name, billing and delivery addresses, phone number and email address. We do not receive or store your payment card details. We also collect information when you sign up to receive our newsletters by email or contact us through our website or social media.

Device Information is collected using cookies, log files, web beacons, tags and pixels. Other personal information is entered by you.

The legal basis for processing

The law on data protection sets out a number of different reasons why a company may collect and process your personal data, including:


Contractual obligations

Legal compliance

Legitimate interest

We explain below the purpose of the processing and which of the reasons we rely on to do so. If we are relying on contractual obligations, we will not be able to fulfil the contract if you do not provide the data we require. If we are relying on consent, you can withdraw your consent at any time by contacting us by email at jiri@radicalrider.co.uk


How and why we use the information about you?

Website users and customers

When you place an order, we use your information to process your order and manage your account. We need this information to fulfil our contractual obligations to you. We use third-party distribution companies who only receive the necessary delivery details. All such third-party organisations are under strict obligation to keep your personal information private.

We may use your information to contact you about leaving a review on a product you have purchased or on the service you have received. We do this on the basis of our legitimate interest in providing you with the best service and products.

We use your information collected from the website to personalise your repeat visits to our website. We do this with your consent and you can remove cookies set on your device. For further information please see our cookie policy below.

Orders or quotes by phone or email

When you contact us by phone or email to request a quote or place an order we use your information to process your request and, following an order, to manage your account. We need this information to fulfil our contractual obligations to you.

In-store customers

If you open an account with us, we will record your name and email address. These are needed to manage your account and send your receipt by email. We do this with your consent.

We will collect your address and phone number with your consent or if we need this to fulfil our contractual obligations, for example if you have ordered goods which were not in stock.


If you sign up to receive our newsletter we use your information for our newsletter and marketing purposes only. We do this with your consent and you can unsubscribe from our newsletter at any time by following the link in the newsletter email.

When you contact us

If you contact us with queries, complaints, returns etc. or engage with us on social media, we do this to fulfil our contractual obligations to you or our legitimate interest to provide you with a better service.

Legal duty

If we are requested by a regulatory or government authority investigating suspected illegal activities, we have a legal duty to disclose your information.

Automated decision-making

Our payment providers use some level of automated decision-making, which will either automatically block transactions which are believed to be fraudulent or provide us with customer risk and fraud scores, which we will review before accepting your order.

Who we share your personal information with

We don't sell your data or utilise it in a malicious way. We have to share some of your data with 3rd parties, these are mainly delivery companies so that your orders can be delivered and 3rd party providers that we use to keep our online store running. We try to keep the level of information we collect about you to a minimum that allows this online store to function, and that helps us to be effective in dealing with your orders.

If you wish to know more information about which 3rd parties we may have to share your information with, please contact Jiri at jiri@radicalrider.co.uk.

We may be required to disclose your data with law enforcement or other regulatory bodies if we receive a valid request to do so. We may also share your information to prevent, investigate or take action regarding illegal activities, suspected fraud or situations involving the physical safety of any person.

When sharing information, we only provide the information they need to deliver their service, for example a courier will be given your name, address and contact phone number.

Sending data outside the EEA

We will only send your data outside the European Economic Area (EEA) to companies which we use to help run your account and services. If we do transfer to organisations that are outside the EEA, they will either be part of Privacy Shield, a framework that sets privacy standards for data sent between US and EU countries, or other privacy laws and initiatives which apply in their country. Some companies might transfer your personal information to other regions, including Canada and the United States. They are responsible for all onward transfers of personal information to third-parties in accordance with the EU-US Privacy Shield, Canada’s Personal Information Protection and Electronic Documents Act, as well as inter-company agreements between their various affiliates that may process  your information.

How we will store the information about you

We will treat all your personal information as confidential and will keep it on a secure server. We will fully comply with all applicable current UK Data Protection legislation. 

We will keep your information for as long as you remain a customer of ours. After you stop being a customer, we may keep your data. This will enable us to follow up any complaints, queries and warranty claims and to issue product recall notices. 


Your rights over your personal data

You have the right

  • To access the personal data we hold about you, free of charge.
  • To ask us to correct your personal data if it is incorrect, out of date or incomplete. 

You have the right to have personal data erased:

  • Where the data is no longer necessary in relation to the purpose for which it was originally collected
  • If you withdraw consent
  • When you object to the processing and we have no overriding legitimate interest for continuing the processing
  • If the data was unlawfully processed
  • To comply with a legal obligation

 In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

To request a copy of the information that we hold about you please email us at jiri@radicalrider.co.uk.  To protect the confidentiality of your information, we may ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If we choose not to action your request, we will explain to you the reasons for our refusal.

Banner Advertising

If you browse this website, you may receive personalised banner advertisements whilst browsing other websites. Any banner advertisements you receive will relate to products which have been viewed whilst browsing this website. This service is provided via a reputable third-party specialist provider, through the use of cookies placed on your computer. Cookies can be removed or disabled – see our cookie policy below for further details.

Third party websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policy.


We use internet standard encryption technology to encode personal data that you send to us when placing an order through our website. To check that you are on a secure page, 'https' will replace 'http' at the front of www.radicalrider.co.uk in your browser address window.

However please note that whilst we take appropriate technical and organisational measures to safeguard the personal data that you provide to us, no transmission over the internet can ever be guaranteed secure. Consequently we cannot guarantee the security of any personal data that you transfer over the internet to us.

If you are using a computer or terminal in a public location, we recommend that you always log out and close the website browser when you complete an online session. We also recommend that you only connect to secure wireless networks that you trust and to always be aware of the risks associated with using public WiFi.

Please note that we will never ask you to confirm any account or credit card details by email. If we require such details, we will ask you to contact us by phone.

Updates to this policy

This privacy and security policy was last updated on 2nd June 2020. Please check back regularly to keep informed of updates to this policy.


Radical Rider Cookie Policy


Jiri's favourite type of cookie is double chocolate chip. We would love it if you bring some next time you come to the shop.

On the internet, a cookie is a small file of text which we transfer to your hard drive through your web browser, as with most websites, when you visit our website and use certain pages or features on the site, especially when placing an order. It enables our own system to recognise you when you visit our website again and improve our service to you. This information can be used to enhance the content of our website and make your use of it easier.

Our use of Cookies

At the moment we use minimal amount of cookies to ensure the functionality of this website. We would like you to know that we may use multiple types of cookies. These include but are not limited to:

Functional cookies: these are either essential for the website to work or allow us to tailor your website experience specifically to your preferences by remembering choices you have made or information you’ve provided.

Analytic cookies: we might start using Google Analytics or similar services to help measure how users interact with our website content.

Social and Content cookies: these are cookies placed by many social media plug-ins, for example Facebook and Instagram, which we might use to enhance our site. Please note that some of these third party services place their own cookies, which are used for things like behavioural advertising and analytics. These are controlled by them.

The length of time that a cookie remains on your device depends in whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Some of the cookies used by websites are persistent and will expire between 30 minutes and 2 years from the date they are downloaded to your device.

You can use the settings of your browser to block or delete cookies as you wish. Do please note that blocking cookies may slow down your experience on our website, or cause issues with placing an order, as cookies are often required to help with a smooth checkout process!

Changes to this cookie policy

If this cookie policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties. This cookie policy was last updated on 2nd June 2020.